Senior Digital Marketing Analyst — Tua Agenda

About Tua Agenda

Tua Agenda is a Brazilian SaaS platform for management and scheduling for service professionals — salons, barbershops, clinics, and studios. We help thousands of professionals organize their schedules, retain clients, and grow their business via mobile.

We are in a growth phase and are looking for the first dedicated marketing person for the company — someone who will step in with real autonomy, build from scratch, and leave their mark on the results.

What you will do

• Create content for social media (Instagram, TikTok, and YouTube) focused on the service industry audience
• Plan and execute paid traffic campaigns (Meta Ads and Google Ads) focused on acquiring new customers
• Structure and optimize conversion funnels — from the first click to the paying customer
• Work on SEO to position Tua Agenda for the main terms in the segment
• Collaborate with the product team to communicate new features — including instructional video scripts

What we are looking for

Required

• Proven experience with Meta Ads and Google Ads — direct budget management, not just monitoring
• Portfolio with real results: CPL, CPA, ROAS, base growth — numbers, not just screenshots
• Ability to operate independently, without a support team
• Business-result-oriented reasoning, not deliverable-oriented

Highly desirable

• Experience with SaaS or digital products
• Experience in the service niche (beauty, health, wellness, local retail)
• Knowledge of automation and CRM tools (RD Station, HubSpot, or similar)
• Applied SEO — especially for B2B digital products
• Use of AI in work (copy, analysis, automation)

Desirable

• Design sense — knows how to brief and has a critical eye
• Familiarity with Google Analytics / GA4
• Experience creating content for Instagram and TikTok
• Ability to write direct copy — ads, landing pages, emails

Behavioral profile

• Self-taught — learns on their own and does not wait for formal training
• Proactive — proposes ideas before being asked
• Owner mindset — treats results as personal responsibility
• Organized — able to self-manage without close day-to-day supervision
• Curious — wants to understand the product deeply, not just run ads

What we offer

• Real autonomy — you will build and execute the marketing strategy
• A consolidated product with an active customer base to work with
• Direct contact and quick decision-making
• CLT (Brazilian labor law) or PJ (contractor) regime (to be agreed)
• Remote work

How the selection process works

1. Portfolio submission with at least one paid traffic case with real metrics
2. Mini diagnostic — after getting to know Tua Agenda, you will propose in 48 hours where you would act first and why
3. Interview
4. Paid remote test week before hiring