B
On-site
São Paulo - SP
Salary Range
Full Time Employee
Not informed
Experience Level
Mid level
Requirements
3+ years of experience in the career
Tasks and Responsibilities
Show original- TECHNICAL SKILLS
- 1. VTEX e-commerce platform management. Product registration and management, variations, layout maintenance, categories, and promotions.
- 2. Data analysis. Interpretation of sales metrics, CAC, ROI, average ticket size, and conversion rates. Use of tools such as Google Analytics and GA4.
- 3. Online sales strategies. Creation of promotional campaigns. Management of the digital sales funnel.
- 4. SEO and page optimization. Techniques for optimizing titles, descriptions, speed, and UX for conversion.
- 5. Logistics and operations knowledge. Inventory control, picking/packing, SLA, integrations with carriers. Order management, post-sales, and returns. Negotiations with new carriers and reduction of shipping costs.
- 6. CRM and customer experience. Retention strategies, RFM Matrix, campaigns via WhatsApp, Copy, Templates, email marketing, and automations. Tools such as Dito and Revi.
- 7. Paid media management. Knowledge of paid traffic: Google Ads, Meta Ads, and remarketing.
- 8. Marketplace knowledge. Operations and rules for Mercado Livre, Netshoes, Magalu, Shopee, and Dafiti.
- 9. Customer service tools. Mastery of digital customer service, chatbots, WhatsApp Business, and Omnichannel.
- BEHAVIORAL SKILLS
- 1. Data-driven decision making. Agility in identifying problems and adjusting strategies.
- 2. Strategic vision and analytical thinking. Anticipating trends and consumer behavior.
- 3. Organization and process management. Creating efficient routines and standardizing workflows.
- 4. Clear and persuasive communication. To align internal areas, suppliers, and external partners.
- 5. Problem-solving. Handling urgencies such as delayed orders, integration errors, poorly configured campaigns, and payment management.
- 6. Customer focus. Prioritizing buyer experience, satisfaction, and loyalty.
- 7. Adaptability. E-commerce changes quickly; it is essential to stay updated.
- MANAGERIAL COMPETENCIES
- 1. Planning and goal management (OKRs/KPIs). Ability to define, monitor, and execute growth goals.
- 2. Basic financial management. Margins, selling price, operational costs, profitability, and preparation of monthly P&L statements.
- 3. Negotiation. With suppliers, carriers, agencies, and marketplaces.
- 4. Project management. Launch of new products, platform migrations, and process reorganization.
- Previous experience in e-commerce
- Skill in data analysis and metrics
- Degree in Marketing, Administration, or related fields
- Experience with marketing automation tools
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